Six Philippine real estate developers and their top projects in Pampanga

by Jillian CariolaPublished: January 27, 2017Updated: January 27, 2017Pampanga continues to grow as real estate brands venture outside Metro Manila to lend their property expertise in this Central Luzon province


When it started 21 years ago, the Hot Air Balloon Fiesta’s aim was to boost the local economy in the aftermath of the Mount Pinatubo eruption, which affected much of Pampanga. Now, people come to Clark Freeport Zone in Mabalacat not just for the show, but also because of the various attractions and recreational venues that have sprouted over the years. Pampanga’s newfound potential has also prompted real estate developers to bring their expertise to the north and create not just hotels but residences that can be second homes to people originally from Metro Manila and other parts of the country.
This year, as visitors flock to Clark on February 9–12, they will not only witness the colorful show of mammoth balloons decorating the sky, but also the completed and continuous real estate developments that signal the nonstop growth of Pampanga.
Ayala Land
Currently, property giant Ayala Land’s biggest project in Pampanga is Alviera a 1,125-hectare integrated township located in the municipality of Porac. This joint partnership with Leonio Land presents relocators with residential options hailing from brands under the Ayala Land name, namely Alveo Land’s Montala Alviera and Avida Settings Alviera. As a mixed-use project, it contains a commercial district, business and industrial park, university zones, retail centers, a country club, and the popular outdoor recreational park Sandbox.
Outside Alviera, other Ayala property ventures include Alveo’s residential subdivision Marquee Place, Marquee Residences, and Marquee Mall in Angeles; Amaia Scapes Pampanga in Mexico and Amaia Scapes San Fernando; and BellaVita Porac.
Vista Land and Lifescapes
Under Manny Villar’s Vista Land brand, Camella Homes continues to increase their community portfolio by building a subdivision carrying the brand in almost every province in the country. In these residential projects include Camella Pampanga, a 9-hectare Spanish-inspired development in Sta. Cruz; the Italian-style Camella Sorrento in Mexico; and the Mediterranean-themed Camella Fiorenza in Apalit.
Century Properties
With the success of Azure Urban Resort Residences in Parañaque, Century Properties dared to build another one of its kind in San Fernando. Called The Resort Residences at Azure North, the 8-hectare mixed-use development echoes the design concept of the first Azure project, in that it will not only offer residential towers but also a man-made beach (with an event venue in the middle), a pool bar, and various types of swimming pools.
Filinvest Land
Filinvest has three house-and-lot subdivision projects in Pampanga. A joint venture with Metro Clark Realty, Claremont in Mabalacat is a modern subdivision that aims to upgrade the lifestyle of the Kapampangans. Within Claremont is Austine Homes, a project composed of townhouses and various family-friendly amenities. And Hampton Orchards, a 32-hectare modern Spanish residential community, can be found in Bacolor.
Megaworld
Pioneering integrated urban township developer Megaworld announced in 2015 their plan to expand toward the north by adding another project to their portfolio: a 35.6-hectare township in San Fernando. According to Megaworld, the project is envisioned to revitalize the capitol district of Pampanga, and will integrate residential, office, commercial, retail, and institutional components to recreate the live-work-play-learn lifestyle reflected in all of the developer’s projects. Over a ten-year period, Megaworld will be spending Php30 billion to develop this township.
SMDC
Aside from building multiple malls in the province, the SM brand also chose Pampanga as the site for their second leisure park under the name SM Sky Ranch. Opened in late 2014, Sky Ranch Pampanga is conveniently located behind SM Clark and mimics its Tagaytay counterpart, in that it offers rides as well as various dining options.
Early last year, SM Prime’s real estate arm SMDC also announced plans to venture into horizontal project development, with plans to build house-and-lot properties in several provinces, including Pampanga.

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