By: Doris Dumlao-Abadilla - Reporter / @philbizwatcher
Philippine Daily Inquirer / 09:28 AM April 26, 2017

Property giant SM Prime Holdings Inc. is diversifying into upscale residential condominium and subdivision development this year alongside plans to put up new shopping malls in line with a P50- billion annual expansion program.

This year, SM Prime is set to open five new shopping malls in the Philippines which will bring its mall portfolio in the country to 65 plus seven malls in China.

In the residential segment, SM Prime’s property arm SM Development Corp. (SMDC) is set to launch 15,000 to 18,000 residential units in high-rise, mid-rise as well as house and lot developments, SM Prime president Jeffrey Lim announced during the company’s annual stockholders meeting on Tuesday.
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This is more aggressive than the 15,000 residential launches of SMDC last year. Sales take-up last year stood at 12,700 units.

SMDC is upbeat on the residential segment this year, with sales take-up in the first quarter rising by 54 percent year-on-year to P12.9 billion.

Overall, SM prime expects to sustain a double-digit growth in earnings in line with a five-year plan to double profit by 2018.

This May, SMDC is set to launch its first subdivision development on a 30-hectare estate in Mabalacat, Pampanga, which is expandable by another 30 hectares. This project, which is estimated to cost P1.4 billion, will offer up to 5,000 units within the price range of P1.8 to P2.5 million. The initial phase of development will offer 1,000 units.

“We’re completing the whole package for residential and we may even go to high-end (development),” SM Prime chair Henry Sy Jr. said in a press briefing after the stockholders meeting. He added that the group was “very confident” on entering new market segments and new geographical locations and was set to utilize the group’s 1,500-man sales force. The foray into the upscale residential segment may happen within this year, he said.

In mainland China, SM Prime will also continue its expansion. It has started construction of its first residential project in Chengdu, near its existing SM shopping mall.

Hans Sy, recently retired SM Prime president who now chairs the executive committee, said the group would continue to explore opportunities in China, particularly in Fujian province. Although SM Prime has built all of its malls in China from scratch, he affirmed that the group was open to opportunities to buy existing malls.

SM Prime allocates 80 percent of its capital expenditure on project developments, mostly for mall and residential development. The remainder is used for landbanking.
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“SM Prime will continue to expand its mall and residential businesses which are the major revenue drivers. We will further reach out to provincial cities as an integrated property developer and as a strategic partner, given the tremendous opportunities in light of higher government spending on infrastructure development across the country,” Lim said.

This year, SM Prime is scheduled to open five new malls in the Philippines, all of which are outside Metro Manila. These are: SM CDO Downtown Premier in Cagayan de Oro, SM Cherry Antipolo in Rizal, SM Center Tuguegarao Downtown in Cagayan, SM City Puerto Princesa in Palawan and SM Center Lemery in Batangas. By the end of 2017, its 65 malls in the Philippines and seven malls in China will have a combined gross floor area of 9.2 million square meters. In the Philippines, 43 percent of its malls are located in Metro Manila, 35 percent in Luzon outside Metro Manila, 14 percent in Visayas and 8 percent in Mindanao.

SM Prime has committed P50 billion for capital outlays annually to achieve its development roadmap through 2018. Lim said SM Prime was on track with its five-year roadmap.
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by Jillian CariolaPublished: January 27, 2017Updated: January 27, 2017Pampanga continues to grow as real estate brands venture outside Metro Manila to lend their property expertise in this Central Luzon province


When it started 21 years ago, the Hot Air Balloon Fiesta’s aim was to boost the local economy in the aftermath of the Mount Pinatubo eruption, which affected much of Pampanga. Now, people come to Clark Freeport Zone in Mabalacat not just for the show, but also because of the various attractions and recreational venues that have sprouted over the years. Pampanga’s newfound potential has also prompted real estate developers to bring their expertise to the north and create not just hotels but residences that can be second homes to people originally from Metro Manila and other parts of the country.
This year, as visitors flock to Clark on February 9–12, they will not only witness the colorful show of mammoth balloons decorating the sky, but also the completed and continuous real estate developments that signal the nonstop growth of Pampanga.
Ayala Land
Currently, property giant Ayala Land’s biggest project in Pampanga is Alviera a 1,125-hectare integrated township located in the municipality of Porac. This joint partnership with Leonio Land presents relocators with residential options hailing from brands under the Ayala Land name, namely Alveo Land’s Montala Alviera and Avida Settings Alviera. As a mixed-use project, it contains a commercial district, business and industrial park, university zones, retail centers, a country club, and the popular outdoor recreational park Sandbox.
Outside Alviera, other Ayala property ventures include Alveo’s residential subdivision Marquee Place, Marquee Residences, and Marquee Mall in Angeles; Amaia Scapes Pampanga in Mexico and Amaia Scapes San Fernando; and BellaVita Porac.
Vista Land and Lifescapes
Under Manny Villar’s Vista Land brand, Camella Homes continues to increase their community portfolio by building a subdivision carrying the brand in almost every province in the country. In these residential projects include Camella Pampanga, a 9-hectare Spanish-inspired development in Sta. Cruz; the Italian-style Camella Sorrento in Mexico; and the Mediterranean-themed Camella Fiorenza in Apalit.
Century Properties
With the success of Azure Urban Resort Residences in Parañaque, Century Properties dared to build another one of its kind in San Fernando. Called The Resort Residences at Azure North, the 8-hectare mixed-use development echoes the design concept of the first Azure project, in that it will not only offer residential towers but also a man-made beach (with an event venue in the middle), a pool bar, and various types of swimming pools.
Filinvest Land
Filinvest has three house-and-lot subdivision projects in Pampanga. A joint venture with Metro Clark Realty, Claremont in Mabalacat is a modern subdivision that aims to upgrade the lifestyle of the Kapampangans. Within Claremont is Austine Homes, a project composed of townhouses and various family-friendly amenities. And Hampton Orchards, a 32-hectare modern Spanish residential community, can be found in Bacolor.
Megaworld
Pioneering integrated urban township developer Megaworld announced in 2015 their plan to expand toward the north by adding another project to their portfolio: a 35.6-hectare township in San Fernando. According to Megaworld, the project is envisioned to revitalize the capitol district of Pampanga, and will integrate residential, office, commercial, retail, and institutional components to recreate the live-work-play-learn lifestyle reflected in all of the developer’s projects. Over a ten-year period, Megaworld will be spending Php30 billion to develop this township.
SMDC
Aside from building multiple malls in the province, the SM brand also chose Pampanga as the site for their second leisure park under the name SM Sky Ranch. Opened in late 2014, Sky Ranch Pampanga is conveniently located behind SM Clark and mimics its Tagaytay counterpart, in that it offers rides as well as various dining options.
Early last year, SM Prime’s real estate arm SMDC also announced plans to venture into horizontal project development, with plans to build house-and-lot properties in several provinces, including Pampanga.

retrieved from
http://www.myproperty.ph/blog/feature-stories/philippine-real-estate-developers-projects-pampanga

Posted on January 25, 2016

SM PRIME Holdings, Inc. expects its massive land reclamation deals with the cities of Pasay and Parañaque to hurdle all regulatory approvals next year, a company official said last week.
SM Prime Commercial Properties Group Senior Vice-President David L. Rafael told reporters last week the firm is set to present the master plan to the two local government units, which will then endorse it to the Philippine Reclamation Authority for approval.

SM Prime must secure all the permits from the government, the last of which will come from the National Economic Development Authority Board chaired by the President, before it can proceed with the development of the reclamation projects.

A new administration is expected to give the projects’ final approval, as President Benigno S. C. Aquino III is scheduled to step down from office in June.

“Siguro by 2017 okay na ’yan. Plantsado na naman lahat (Hopefully by 2017 it will be okay. Everything is ironed out),” Mr. Rafael said.

“It’s for the benefit of everyone. It’s going to mean progress, more jobs, more taxes. How can anyone oppose it?” he added.

The cities of Pasay and Paranaque, in 2013 and 2014 respectively, both awarded to the SM Group separate contracts to reclaim and develop around 300 hectares (ha) each in Manila Bay under their jurisdiction for P54.5 billion and P50.19 billion, respectively.

The company will spend over P100 billion for the reclamation and development of the two huge parcels of land, SM Prime President Hans T. Sy had said.

SM Prime will release the master plan prepared by US-based engineering and architectural firm Aecom for the 600-ha integrated project after obtaining government clearance.

The master plan incorporated more open space, which will account for 30% of the entire development, and focused on the transportation aspect of the project, Mr. Sy had said.

The SM Group last year won another reclamation deal, a P138-billion 1,500-ha project in Cordova, Cebu.

Meanwhile, SM Prime plans to transform the old Paskuhan Village in San Fernando, Pampanga into a mixed-use development after buying the 9.7-ha property last year, Mr. Rafael said.

The project may incorporate residential and commercial components, but it may no longer house a shopping mall since it is located right across SM City San Fernando, he added.

The real estate firm had purchased the land from the Tourism Infrastructure and Enterprise Zone Authority at P10,000 per square meter.

Also, the company will unveil the Acapulco Manila Galleon Trade Museum at the SM Mall of Asia in Pasay City in the second half of the year, Mr. Sy told reporters last week.

“We will try to revive the whole history of the galleon trade. We’re still in the final stage of coming up with the replica of the first galleon ever built in the Philippines,” Mr. Sy said.

retrieved from:
http://www.bworldonline.com/content.php?section=Corporate&title=sm-sees-reclamation-projects-ok-in-2017&id=121986

CLARK FREEPORT – SM Development Corporation (SMDC) will start its low-cost housing project next month in a 25-hectare property at Barangay Bundagul, Mabalacat City. 

Noel M. Roldan, SMDC associate sales director, said 21 hectares is for the housing project while the remaining 4.1 hectares is intended for amenities such as clubhouse, basketball court and commercial areas where SM mall would be erected.

​“SMDC will start developing the area next month for Phase 1,” said Roldan adding that SMDC will build a total of 3.038 housing units within the entire community with SM mall at affordable and very low price.

Each housing unit has a total of 22 square meters floor area seated in 37 to 39 sqm lot. Rolda, who was the guests during Friday’s Kapihan at Bale-Balita here hosted by Kapampangan Media in Action (KAMI), said SMDC intend to develop row houses or a cluster of four to six units.

The community will be called “Cheerful Homes”. Each housing unit will be constructed in a 37- square meter lot and would be open to members of PAGIBIG Fund. Roldan said target completion of the socialized housing will be on 2020.

As of now, there is huge gap in the Philippine housing sector which currently has a backlog of over 5.5 million, said Roldan.

“Our mission is to provide a home that comes in a whole bundle of amenities that families can enjoy. Since it is SM, it will most likely have a Save More or an SM mall within the vicinity, making it convenient for families,” Roldan said.

The Cheerful Homes is part of the SMDC housing projects in Central Luzon. Similar project is situated in Bulacan.

Roldans said the proposed SM mall within the housing mall would provide residents convenience with a supermarket, department store and other dining and entertainment venues next door.

Mabalacat City is fast becoming a center of development not only in Pampanga but in the entire Central Luzon due to its proximity to Clark Freeport. 

retrieved from
http://iorbitnews.com/smdc-build-low-cost-housing-mabalacat/

TAken​Coming soon: SM subdivisionsWarren de Guzman,
ABS-CBN News
​Posted at Apr 12 2016 04:52 PM

SMDC is going horizontal as it prepares to launch subdivisionsMANILA - Henry Sy Jr., the eldest son of SM Group founder Henry Sy Sr., said SM Development Corporation (SMDC) could launch the first SM subdivisions in Cavite, Pampanga and Bulacan this year, as the mall and real estate developer ventures into horizontal projects for the first time.
Sy said they are "testing the markets with projects of a few hundred hectares each."
He said the house and lots will follow their current style of "5-star affordable, with lot sizes of as low as 35 square meters." If it proves feasible, Sy said they will launch full-scale.
Sy said they want to expand the range of their real estate developments, not because they have too many condominiums, but because the market in the Philippines remains very big.
Interestingly enough, based on SM Prime's 2015 annual report, SMDC has more condominiums than SM Prime Philippine malls have parking slots.
But Sy insists there has been no slackening of demand for condominiums.
While Ayala Land has a target of 6,000 rooms for its Seda Hotel business by 2020, Sy said SM Prime Holdings is not prioritizing hospitality, because there isn't enough infrastructure to support an aggressive expansion in the hotel and tourism business.
Sy said, "Look at our airports and our roads, there is still too much to be done. Office space is better than tourism for us."
He said the SM Group will stay "more prudent" when it comes to infrastructure projects, as they do not want to build railways or roads. They only want to develop properties along new roads and railways.

retrieved from:
​http://news.abs-cbn.com/business/04/12/16/coming-soon-sm-subdivisions